Last updated: 24 August 2026
Dance With Kitty respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect when you use Dance With Kitty, why we use it, who we may share it with, how long we keep it and the rights available to you.
Dance With Kitty is operated by Dance With Kitty Ltd, trading as Dance With Kitty (“Dance With Kitty”, “DWK”, “we”, “us” or “our”).
For the purposes of UK data protection law, Dance With Kitty Ltd is the data controller of the personal information described in this Privacy Policy.
If you have any questions about this Privacy Policy or how we use your personal information, contact us at:
Dance With Kitty provides online dance, pole dance, flexibility, movement and fitness-related content and services through our website, applications, community and video streaming platform.
This Privacy Policy applies when you:
visit our website;
create a Dance With Kitty account;
purchase or use a membership or other product;
use our website or applications;
watch or interact with our content;
participate in our community;
contact us for support;
sign up to receive communications from us; or
otherwise interact with Dance With Kitty.
The personal information we collect depends on how you use Dance With Kitty.
When you create or maintain an account, we may collect information such as:
your name;
email address;
username or display name;
password or account credentials in encrypted or otherwise secured form;
country or location;
profile information;
profile photograph;
social media or website links you choose to add; and
other information you choose to provide within your account.
When you purchase a membership, subscription or other product, we may collect:
the product or membership purchased;
subscription status;
billing frequency;
purchase and renewal dates;
transaction information;
billing address or country;
payment status;
discounts, coupons or promotions used; and
purchase history.
Payment card and other payment information is generally processed securely by our payment providers rather than stored directly by Dance With Kitty.
When you use Dance With Kitty, information may automatically be collected about how you interact with the Services, including:
IP address;
device type;
browser type;
operating system;
approximate location or country;
login and session information;
pages visited;
classes, videos or programmes viewed;
viewing activity and watch time;
interactions with features;
referral or entry pages;
dates and times of activity; and
technical diagnostic and security information.
If you participate in Dance With Kitty community features, we may process information you choose to submit, including:
posts;
comments;
reactions;
photographs;
videos;
display name;
profile information; and
other content you choose to share.
Some community information may be visible to other Dance With Kitty members, depending on the feature and your settings.
Please avoid sharing information in public community areas that you do not want other members to see.
If you contact us, we may collect:
your name and email address;
the contents of your message;
information about your account or membership;
support history; and
any other information you choose to provide to us.
We may keep information about:
whether you have agreed to receive marketing;
whether you have unsubscribed or opted out;
your communication preferences;
emails sent to you;
email engagement where permitted;
promotions or campaigns associated with your account; and
audience or customer segments used to help us communicate more appropriately with our members.
We collect information:
For example, when you:
create an account;
make a purchase;
update your profile;
join our mailing list;
participate in the community;
contact us; or
enter information into the Services.
Some information is collected automatically when you use our website or applications through technologies such as cookies, server logs and similar technologies.
We may receive information relating to your account, transactions or use of Dance With Kitty from companies that help us provide the Services, such as our video platform, payment providers, app stores and other technology providers.
We use personal information only where we have an appropriate legal basis to do so.
Depending on the circumstances, these legal bases may include performance of our contract with you, compliance with a legal obligation, our legitimate interests, or your consent.
We use your information to:
create and manage your account;
provide access to your membership and purchased content;
process and administer subscriptions;
provide classes, programmes and community features;
remember your account preferences;
provide customer support; and
otherwise fulfil our agreement with you.
Our principal legal basis for this processing is performance of our contract with you.
We process relevant information to:
administer purchases and renewals;
verify payment status;
process refunds where applicable;
maintain financial and accounting records;
prevent payment fraud; and
comply with tax, accounting and other legal requirements.
We do this where necessary to perform our contract with you, comply with our legal obligations and pursue our legitimate interests in operating and protecting our business.
We may use information about how Dance With Kitty is used to:
understand how members use our content;
improve classes, programmes and features;
identify technical problems;
measure the performance of our Services;
understand membership and customer trends; and
develop new services and features.
Where applicable, we rely on our legitimate interests in improving and operating Dance With Kitty.
Where technologies such as non-essential cookies require consent, we will rely on your consent.
We may process information to:
protect member accounts;
investigate suspicious activity;
prevent fraud;
prevent unauthorised account sharing;
protect our content;
maintain the security of our systems; and
enforce our Terms of Service.
We generally rely on our legitimate interests in protecting Dance With Kitty, our members and our intellectual property.
We may use your contact information to send important communications relating to:
your account;
purchases;
payment problems;
renewals;
cancellations;
security;
customer support;
changes affecting the Services; and
important changes to our Terms or Privacy Policy.
These are service communications and are not dependent on whether you have chosen to receive marketing.
We process these communications where necessary to perform our contract with you, comply with legal obligations, or pursue our legitimate interests in administering the Services.
Where permitted by law, we may use your information to send information about:
Dance With Kitty classes;
programmes;
memberships;
promotions;
offers;
new content;
events; and
other Dance With Kitty products and services.
Depending on the circumstances, we may send marketing because you have consented to receive it or because applicable electronic marketing rules permit us to contact existing or prospective customers about our own similar products and services.
You can opt out of marketing at any time.
Having a Dance With Kitty account or membership does not mean that you are required to receive marketing communications.
Where consent is required, we will ask for it separately.
In circumstances where applicable law permits us to contact existing customers about our own similar products and services, we may do so provided the applicable requirements have been met.
Every marketing email will provide a way to unsubscribe.
You may also contact us at meow@dancewithkitty.com to change your marketing preferences.
If you unsubscribe from marketing, we may retain limited information about your preference so that we can ensure we do not send marketing to you again unless you subsequently choose to receive it.
Unsubscribing from marketing does not stop essential account, transaction, security or membership communications.
Payments made through Dance With Kitty may be processed by third-party payment providers such as Stripe.
Where you purchase through a mobile application or other platform, your payment may instead be processed by the relevant app store or platform, such as Apple or Google.
Those providers may collect and process payment information in accordance with their own privacy policies.
Dance With Kitty does not normally receive or store your complete payment card number.
We may receive information necessary to administer your transaction, such as payment status, transaction identifiers, subscription details and limited billing information.
Dance With Kitty uses Uscreen to provide our video membership platform, website functionality, accounts, subscriptions, streaming and related Services.
Dance With Kitty is the data controller of member personal information processed for our Services.
Uscreen processes member information on our behalf as a service provider and data processor.
Information processed through Uscreen may include account information, membership information, viewing activity, device and technical information, transaction information and community activity.
We may use third-party email and marketing platforms, including Mailchimp, to help us manage communications, mailing lists, audience segmentation and marketing campaigns.
These providers may process information such as:
your name;
email address;
marketing preferences;
customer or audience tags;
campaign information; and
email interaction data.
We only use such information in accordance with applicable data protection and electronic marketing laws.
Dance With Kitty and the technology providers supporting our Services use cookies and similar technologies.
Some cookies are strictly necessary for Dance With Kitty to work. These may be used for purposes such as:
logging you into your account;
maintaining your session;
providing security;
remembering essential settings;
processing purchases; and
delivering the Services you request.
We may also use non-essential technologies for purposes such as analytics, measuring performance or marketing.
Where consent is required by law, we will ask for your consent before using non-essential cookies or similar technologies.
You can also control some cookies through your browser settings.
Blocking essential cookies may prevent parts of Dance With Kitty from working correctly.
We may analyse information about how members and visitors use Dance With Kitty to help us understand and improve the Services.
This may include information such as:
pages visited;
videos watched;
viewing time;
device type;
browser;
approximate location;
IP address;
referral information; and
interactions with our Services.
Analytics information may be aggregated or anonymised where appropriate.
Where analytics involves cookies or similar technologies that require consent, those technologies will be subject to the appropriate consent requirements.
We do not sell or rent your personal information.
We may share personal information where reasonably necessary with organisations that help us operate Dance With Kitty, including:
Uscreen, our membership and video streaming platform;
payment processors such as Stripe;
app stores and platform providers such as Apple and Google, where applicable;
email and marketing service providers such as Mailchimp;
hosting, security, analytics and technology providers;
professional advisers such as accountants, lawyers and insurers;
authorities, regulators or law enforcement where required by law; and
organisations involved in a legitimate sale, merger or restructuring of our business.
Service providers acting on our behalf are only permitted to process personal information for the relevant purposes and subject to appropriate contractual and security requirements.
Some of the companies we use to provide Dance With Kitty operate or process information outside the United Kingdom, including in the United States and other countries.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law.
This may include using countries recognised as providing an adequate level of protection or appropriate contractual and other safeguards permitted by UK data protection law.
You may contact us if you would like further information about the safeguards relevant to your personal information.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing Dance With Kitty and meeting legal, accounting, security and regulatory requirements.
The period will depend on the type of information and why we hold it.
For example:
account and membership information is generally retained while your account remains active;
following account deletion, information held within our membership platform is scheduled for deletion in accordance with the platform's deletion procedures;
financial, transaction and accounting information may be retained for up to six years or longer where required by law;
customer support records may be retained for a reasonable period to deal with disputes, queries and account history;
marketing information is retained while you remain subscribed or until it is no longer required; and
limited information may be retained after you unsubscribe where necessary to record and respect your opt-out.
Deleting your Dance With Kitty account does not necessarily require us to delete information which we have a legal obligation or other lawful reason to retain.
Where information is no longer required, we will delete or anonymise it as appropriate.
We and our service providers use appropriate technical and organisational measures designed to protect personal information against:
unauthorised access;
loss;
misuse;
alteration;
disclosure; and
destruction.
These measures may include encryption, access controls, secure transmission technologies and other security practices.
However, no internet service or method of electronic storage can be guaranteed to be completely secure.
You are responsible for keeping your Dance With Kitty password secure and should contact us if you believe your account has been compromised.
Depending on the circumstances and applicable law, you may have the right to:
Ask us for a copy of the personal information we hold about you.
Ask us to correct personal information that is inaccurate or incomplete.
Ask us to delete your personal information in certain circumstances.
Ask us to restrict how we use your personal information in certain circumstances.
Object to certain uses of your personal information, including processing based on legitimate interests.
You have the right to object at any time to the use of your personal information for direct marketing.
Ask for certain personal information you provided to us to be transferred to you or, where technically feasible and applicable, another organisation.
Where we rely on consent, you may withdraw that consent at any time.
Withdrawing consent does not affect the lawfulness of processing that took place before your consent was withdrawn.
You will not normally have to pay a fee to exercise your data protection rights.
To exercise your rights, contact:
We may need to ask you for information to verify your identity before responding to a request.
If you are concerned about how we use your personal information, please contact us first at:
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information about making a complaint is available at ico.org.uk.
Dance With Kitty memberships and Services are intended for adults aged 18 and over.
We do not knowingly offer accounts or memberships to children.
If we become aware that we have collected personal information from somebody who is not permitted to use the Services, we may delete the information and associated account as appropriate.
If Dance With Kitty undergoes a sale, merger, restructuring or transfer of some or all of its business or assets, personal information may form part of that transaction.
Where this happens, information will continue to be subject to appropriate data protection safeguards and applicable law.
Dance With Kitty may contain links to websites, social networks or other services operated by third parties.
We are not responsible for the privacy practices of independent third-party services.
We recommend reviewing their privacy policies before providing personal information to them.
We may update this Privacy Policy from time to time to reflect changes in:
Dance With Kitty;
the technology and service providers we use;
our data practices; or
applicable laws and regulations.
The latest version will be published on this page and the “Last updated” date will be changed accordingly.
Where a change is significant, we may also notify registered members by email or through the Services where appropriate.
For questions about this Privacy Policy, your personal information or your data protection rights, contact:
Dance With Kitty Ltd
Trading as Dance With Kitty
Email: meow@dancewithkitty.com
Company number: 12310221
Registered office: 79 Tib Street, Manchester, England, M4 1LS
Registered in: England and Wales
© Dance With Kitty Ltd. All rights reserved.